Health Marketing, Risk Communication, and the Media
Remember the Great Influenza Vaccine Shortage a few years back?
Panic swept the nation after the FDA rejected many European flu shots because of possible contamination during manufacturing. What was left was rationed according to age and risk factors, and the public could be seen every night on the news waiting in long lines to get the remaining doses.
Now, setting aside for the moment the ongoing questions regarding the usefulness of flu shots in any age group, especially the elderly, one might come to wonder what has changed in recent years to bring about this new terror regarding influenza.
The answer, as outlandish and implausible as it might sound, is that this fear has been manufactured and marketed by the people in public health. Read more